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Franco’s Mystery Wine Box

Curated by Luigi. Delivered FREE to your door. Let Luigi surprise you with a hand-picked selection of wines based on your budget and box size. Whether you're adventurous, indecisive or need a cool gift idea this Mystery Box will help you discover hidden gems without spending hours in the aisle looking at labels!

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How It Works

1

Choose Your Box Size

Pick from 3, 6, 9, or 12 bottles - perfect for a little surprise or a full wine rack refresh.

2

Select Your Price Per Bottle

From $20 everyday gems to ultra-premium picks at $150+, choose how much you want to spend per bottle.

3

Let Luigi Work His Magic

Luigi personally curates your mystery box with a mix of red, white, and sparkling wines!

Subscribe & Sip

Love the surprise? Set it and forget it! Choose a monthly or quarterly subscription to keep the wine magic coming…no decisions, no stress, just new hidden gems delivered straight to your door like clockwork. Skip or cancel anytime!

Why You’ll Love It

This isn’t your average wine bundle. Every bottle in your mystery box is hand-selected by Luigi Coccaro, WSET 4 Certified Sommelier and owner of Franco’s. You’ll get exclusive wines you won’t find on the regular shelves - perfect for adventurous wine lovers, thoughtful gift-givers, or anyone who loves a good surprise.


Expect a curated mix of red, white, and sparkling wines, all offering incredible value at every price tier. Whether you're stocking up or treating yourself, this is a fun (and delicious) way to explore new wines with zero guesswork.

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Luigi’s Stamp of Approval

Meet Luigi Coccaro - WSET 4 Certified Sommelier & Owner of Franco’s Liquor Store

With years of experience and a passport full of vineyard stamps, Luigi personally curates every Mystery Box to bring you something truly special. From family-run estates to hidden gems discovered on his travels, each wine is hand-picked with care, expertise, and a bit of adventure.

“I travel to find unique wines, so you don’t have to. Every bottle in your box has a story - and I can’t wait for you to taste it.”


- Luigi Coccaro

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Frequently Asked Questions

Have any more questions? Let us know!

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