About Us

About Luigi Coccaro

Luigi Coccaro is a wine lover, educator, and restaurateur dedicated to making wine more approachable, exciting, and fun. Born and raised in Kelowna with deep Italian roots, Luigi is a WSET 4 Certified Sommelier and the passionate force behind some of the city’s most beloved establishments, including La Bussola, Gather, The Curious Café, and Franco’s Liquor Store.

For Luigi, wine isn’t just about what’s in the glass—it’s about the story, the experience, and the joy of discovery. Whether he’s uncovering hidden gems, helping you find the perfect bottle, or hosting exclusive tastings at Franco’s, his goal is simple: to take the guesswork out of wine shopping and make every sip an experience.

At Franco’s, Luigi has created a space where education meets enjoyment. Through curated events, personalized recommendations, and a selection of rare and boutique wines, he brings his expertise straight to the community—helping you explore new flavours, refine your palate, and confidently choose wines you love.

Have a question about wine? Looking for a bottle that suits your taste? Luigi’s always happy to help. Stop by Franco’s, join a tasting, or reach out for a personalized wine recommendation. 

Francesco Coccaro, Godfather - Italy

Luigi Coccaro, WSET 4, Certified Somm - Locally born Italian

Christian Perroni, WSET 3 - Canada